Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXMPR502 Mapping and Delivery Guide
Develop and implement marketing strategies
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SITXMPR502 - Develop and implement marketing strategies |
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Description | This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments and to develop and evaluate marketing strategies and plans for products and services. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility. Units and qualifications for marketing specialists are found in the BSB07 Business Services Training Package.Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Not applicable. | ||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Collect and analyse information on the internal business environment. |
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Element: Collect and analyse information on the external business environment. |
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Element: Develop marketing strategies. |
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Element: Prepare marketing plan. |
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Element: Implement and monitor marketing activities. |
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Element: Conduct ongoing evaluation. |
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